About Us
Our Story
At 101 Central, we didn’t set out to build a restaurant. Or a rooftop. Or an event space.
We built a home base—for great food, great people, and great nights out.
What started as a single idea has become three unique concepts under one roof: Herb & Omni, our modern American restaurant and bar; Second Story, our private events space with big heart and clean lines; and The Belvedere Rooftop, where cocktails and sunsets go hand in hand.
This is more than a building. It’s a rhythm. A flow. A space that invites you in, then invites you to stay a little longer.
Our Philosophy
We believe in thoughtful hospitality.
In food that makes you pause.
In cocktails with a point of view.
In spaces that feel just as good as they look.
Everything at 101 Central is built with intention. Every menu, every finish, every touchpoint was designed to help people connect—to the moment, to each other, and to this little mountain town we love so much.
Hospitality doesn’t need to be complicated. It just needs to be real. And we’re here to keep it that way.
Visit Us
You’ll find us at the corner of Central Avenue and 1st Street—right in the heart of downtown Whitefish.
No need to rush. We built this place so you could slow down, settle in, and see where the night takes you.
Come for dinner. Stay for rooftop drinks. Book the space for something big. However you join us, we’re glad you’re here.